Information and Insights

Market Force Information is the leading customer experience information and insights partner for multi-location businesses. We provide a 360° view of your customer’s on-site experience along with actionable insights and on-site solutions to help you grow your business and stay ahead of your competition.

Why We're Different

  • Our breadth of products and services
  • Our unparalleled industry expertise
  • Our proprietary, integrated reporting
  • Our insights into your business
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Thought Leadership

Thriving in a Down Economy: The Art of the Suggestive Sell in Retail

Nearly two-thirds of Americans say their households have cut back on spending in the past 12
months - and that includes affluent consumers. How can companies survive - let alone thrive - in a down market? Because consumers are making fewer trips, the answer lies in getting them to spend more money during the trips they do make, which leads to the art of the Suggestive Sell.

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Ever Wish You Could Hear What Your Customers are Saying About You?

If you answered “yes” then you need HearSay, a new text mining product from Market Force Information. HearSay provides a more robust voice for your customers by quantifying key categories of open-ended responses in your customer satisfaction and/or mystery shopping surveys.

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HDTV Selling Insights for Retailers and Manufacturers

Market Force Information and partner J.D. Power and Associates launched the retail industry’s largest study about the selling process of HDTVs in January of 2008. The study utilizes J.D. Power's independent insights into the customer experience and Market Force Information's strategic ...

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News

Market Force Information Supports Susan G. Komen for the Cure and Breast Cancer Awareness

Market Force Information is pleased to announce its second annual Shop for the Cure campaign in its continued support of breast cancer research and awareness. With a field network of over 300,000 independent contractors, Market Force Information will donate $0.10 to Susan G. Komen for the Cure for each assignment, shop and check completed during the week of October 6-12, 2008.

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Karl Maier Named Ernst & Young Entrepreneur Of The Year® 2008 Award Winner

Karl Maier, CEO and co-founder of Market Force Information, was selected as the Ernst & Young Entrepreneur Of The Year 2008 in the Emerging category for the Rocky Mountain region. This prestigious award recognizes those who grow and sustain market leading businesses.

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Market Force Information Acquires Certified Marketing Services

Market Force Information has acquired Certified Marketing Services, Inc. (“CMS”), a full-service, national marketing and merchandising services organization. This acquisition makes Market Force Information the only company in the industry to offer a truly full-service, integrated suite of mystery shopping, direct customer feedback, on-site merchandising and analytics services from a single provider.

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Become a Mystery Shopper



As profiled on Good Morning America, mystery shopping and merchandising provide a flexible way for individuals to earn extra money. “A nationwide leader in mystery shopping and merchandising among top brands,” Market Force Information is constantly looking for people just like you to be our eyes and ears in well-known stores, restaurants and banks.

Mystery shopping, also known as secret shopping, and merchandising are fun and YOU can make a huge difference for future customers. Make an impact! Application is free!

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Scam Notice

Market Force Information is an established and legitimate mystery shopping provider and wants to make you aware of a recent mystery shopping scam involving unauthorized and illegal use of our names and logos.

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