Convenience Store and Petroleum

With locations that fall both in metropolitan and remote areas, measuring the system-wide customer experience for convenience store/petroleum operators is a challenge for most providers. Market Force Information is well equipped to provide the geographic coverage you need with a field network of over 300,000 individuals. Through our range of products and services we provide the information, insights and on-site action you need to effectively manage your customer experience and stay ahead of your competition.

Our OnSight evaluation and action solutions allow you to:

• Assess operational performance in areas including customer greeting and cleanliness of the store, restrooms and fueling area
• Verify compliance with branding and pump labeling guidelines
• Understand customer attitudes and perceptions on topics including safety, cleanliness and overall satisfaction
• Ensure proper merchandising execution including product stock levels and pricing
• Execute promotions and place promotional materials properly and on time
• Capture key item pricing across your locations and those of your competitors with Pricemark

Our InSight solutions allow you to:

• Identify business levers where improvements will generate the highest returns
• Uncover additional revenue opportunities
• Highlight top performing locations across your organization and identify the drivers of that success
• Automatically deliver performance-based training or rewards at the individual location–level