Market Force Information Supports Breast Cancer Awareness with its Second Annual “Shop for the Cure” Campaign

BOULDER, Colo. (October 1, 2008) — Market Force Information, Inc., the leading customer experience information and insights company, is pleased to announce its second annual “Shop for the Cure”, a successful and growing campaign in support of breast cancer research and awareness. With a field network of more than 300,000 mystery shoppers, certified field associates and theatre checkers performing over 150,000 assignments each month, Market Force Information will donate $0.10 to Susan G. Komen for the Cure for each assignment completed during the full week of October 6-12, 2008.

“The team at Market Force is proud to actively support the amazing efforts of Susan G. Komen for the Cure in its mission to end breast cancer forever," said Karl Maier, CEO of Market Force. “Our second annual “Shop for the Cure” will once again engage our valued field network to help raise money. We also sincerely hope this program will serve as a grassroots effort to raise awareness about breast cancer.”

For questions about breast health or breast cancer, visit the Susan G. Komen for the Cure Web site at www.komen.org or call 1-877 GO KOMEN (1-877-465-6636).

About Market Force Information

Market Force Information Inc. is the leading global customer experience information and insights company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies. With more than 120 years of combined industry experience, Market Force Information has pioneered the industry with a suite of customer experience information solutions – from 300,000 field associates, to real customer surveys, to expert evaluation – that provides actionable insight into the customer’s "moment of truth" and gives its clients a holistic view of their customers' in-store experience.