Market Force Information Supports Breast Cancer Awareness through its Third Annual
“Shop for the Cure” Campaign

LOUISVILLE, Colo. (October 8, 2009) — Market Force Information, Inc., the leading customer experience information and insights company, is pleased to announce its third annual “Shop for the Cure”, a successful and growing campaign in support of breast cancer research and awareness. With a field network of more than 300,000 independent contractors performing over 120,000 visits each month, Market Force will donate $0.10 to Susan G. Komen for the Cure for each assignment completed during the full week of October 12-16, 2009 to help further breast cancer programs and research.

“Susan G. Komen is an amazing organization and we are excited to actively join the millions of people fighting for a cure each day" said Karl Maier, CEO of Market Force. “Through our third annual 'Shop for the Cure' initiative, we are proud to offer our large field network a simple and meaningful way to help in the fight against breast cancer.”

For questions about breast health or breast cancer, visit the Susan G. Komen for the Cure Web site at www.komen.org or call 1-877 GO KOMEN (1-877-465-6636).

About Market Force

Market Force Information Inc. is the leading global customer experience information and insights company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies. With more than 120 years of combined industry experience, Market Force Information has pioneered the industry with a suite of customer experience information solutions – from 300,000 field associates, to real customer surveys, to proprietary decision support tools – that provides a holistic view of the customer’s on-site experience and identifies the actions required at the store level to increase customer loyalty and improve financial performance. For more information, please visit www.marketforce.com.