The Service-Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties. Simply, brands that invest in their people see..
We can all agree that social media reviews need to be handled, so how do you best go about it? Here are some best practices that can help guide the way.
Using the power of customer experience analytics and sophisticated causal financial modeling, the Market Force Analytics & Insights team identified the key operational metrics..
This week Market Force will release its fashion retail industry research. Consumers have given us their opinions about their most recent experiences at the brands they visited
One of the best ways to understand what people are really saying about you is in their environment, social listening should be an integral part of your brand strategy.
