Market Force Blog

The Challenges of Running Multi-Unit Businesses

In the competitive business landscape, managing a single location establishment is challenging enough.

The Evolution of Customer Experience and the Rise of Data-Driven Insights

This week I am celebrating 15 years with Market Force, and it has been a remarkable journey, especially through the highs and lows of the business world. Reflecting on this..

This Year's Surprise Winner in Customer Loyalty and Trust

Andy's Frozen Custard: A Recipe for Success The secret behind Andy's Frozen Custard's success lies in its unwavering commitment to high-quality products, exceptional customer..

Apple vs Samsung and Google: Consumer Favorites in 2023

The brand equity is strong with iPhone, but there are limits. Although iPhone continues its dominance across devices (93% loyalty), under the covers, it doesn’t win among..

Market Force's 2023 Wireless Carrier and Mobile Device Results Are in!

The 2023 Wireless Panel Study is like a popularity contest for wireless carriers and smartphones, where everyone gets to vote for their favorites. Market Force Information..

The Costly Pitfall of RFPs: Accelerating Savings Through Direct Implementation

Sourcing a solution from a vendor and moving straight to implementation can be a game-changer. By bypassing the traditional RFP route, organizations can cut 12-18 months off the..

Pros and Cons of Onshore, Nearshore, and Offshore Customer Support Centers

Onshore Resources: Pros:

Why Doing Nothing Costs A Lot: Customer Retention in a Volatile Market

Today, pressures come from a variety of places: inflation, pandemic aftershocks, labor costs, energy prices, supply chain disruption, political discord, etc. Combine this with the..

The Real Cost of Inaccuracy for Quick Serve Restaurants

Quick Serve Restaurant (QSR) brands are all familiar with the frustration associated with inaccurate orders. As consumers, we have all experienced and understand how annoying it..