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Market Force Blog

Welcome to the Market Force Customer Experience Management blog.

The Surprising Top 5 Reasons For Choosing Where We Buy Gas

According to our research, price is often the top factor behind where consumers buy gas, but there are other opportunities for brands to influence that choice beyond the price..

Mine the Power of Rich Open-Ended Comments

With open-ended comments, customers get to tell us what they really care about and why without being limited to the questions we decided to ask. Using this data for making the..

Linking CX Investments To Financials: What The Research Says

When brands don’t meet their growth and profit goals, they look to cut the budget. These joint research findings definitively make the case that CX investments should be one of..

Contact Center: A Solution For Your Business?

Companies create customer experience strategies in boardrooms, but putting them into practice is a different story. Customer experience, especially the online and on-site..

Using A Mystery Shopper To Boost Customer Experience

Companies create customer experience strategies in boardrooms, but putting them into practice is a different story. Customer experience, especially the online and on-site..

Understanding Consumer Experiences With Grocery Shopping Online

Consumers try online ordering from you once, and if they have a dissatisfying experience, won’t try it again. You will need to deliver a great customer experience, and our..

How Effective Are Your Limited Time Offers?

LTOs are intended to spike customer counts and create new brand perceptions for current customers as well as new trial customers, but are they effectively being executed?

Understanding Why Brand Standards Matter

Today, many consumers don’t buy your products simply because you have the best product, but because of what you stand for.

There's A Clear Way To Delight Customers ... And It’s Not What You Think

If this research holds true, why do so few brands perform this action?