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Market Force Blog

Welcome to the Market Force Customer Experience Management blog.

Market Force’s 2021 QSR Consumer Survey. The Results Are In!

The COVID-19 pandemic has truly changed how consumers live and think. With this in mind, the QSR consumer study looks at which factors are most important to consumers today.

Improve Loyalty Through Customer Journey Mapping

Understanding the increasingly complex customer journey is a challenge facing many CX leaders as businesses are realizing that their organization creates silos—and therefore..

EyesOn App: Simpler & More Powerful Audit Tool

Our client says the app has helped them reduce costs by reducing man-hours and improving quality. Instead of spending hours filling in documents, teams can focus on what the data..

6 Tips to Create A Restaurant Measurement System That Produces Real Results

Any organization with numerous locations spread out geographically, such as multi-location restaurant brands, needs a quality measurement system to help them measure and assess..

Guest Recovery In The Age Of One Strike And You’re Out

The restaurant industry is unpredictable, but if there’s one thing you can be certain of, it’s that there will always be dissatisfied customers. There’s no quick and easy fix when..

The Surprising Top 5 Reasons For Choosing Where We Buy Gas

According to our research, price is often the top factor behind where consumers buy gas, but there are other opportunities for brands to influence that choice beyond the price..

Mine the Power of Rich Open-Ended Comments

With open-ended comments, customers get to tell us what they really care about and why without being limited to the questions we decided to ask. Using this data for making the..

Linking CX Investments To Financials: What The Research Says

When brands don’t meet their growth and profit goals, they look to cut the budget. These joint research findings definitively make the case that CX investments should be one of..

Contact Center: A Solution For Your Business?

Companies create customer experience strategies in boardrooms, but putting them into practice is a different story. Customer experience, especially the online and on-site..