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Market Force Blog

Welcome to the Market Force Customer Experience Management blog.

Understanding Why Brand Standards Matter

Today, many consumers don’t buy your products simply because you have the best product, but because of what you stand for.

There's A Clear Way To Delight Customers ... And It’s Not What You Think

If this research holds true, why do so few brands perform this action?

5 Proven Best Practices For CX Success

The fifth best practice is often the hardest. Many times—after much time and money is spent on strategy development, launching services and technology—there are shortfalls...

An Innovative Way to Keep Eyes On Your Brand Standards

It's important that brand standard compliances be audited, evaluated, and corrected across multiple channels, for a full-service solution to measure and act on CX and..

4 Tips For Leveraging Your Audit Data

Almost all multi-location businesses use some form of audit to measure execution against brand standards. Some companies outsource these audits, others use internal staff for site..

3 Simple Strategies To Enhance The Digital Customer Experience

Today, digital engagement has accelerated tremendously, and top companies have shifted quickly to focus spend on replacing or enhancing in store experiences using digital..

3 Tips for Collecting Customer Experience Data on Mobile Apps

The COVID-19 pandemic has revamped how people are using their smartphones. With an increase in app usage, how can multi-location brands use apps to collect customer experience..

It Takes Two; a Customer Experience Measurement Strategy

Financial metrics are an obvious metric—but tend to be in the rearview mirror. In Market Force’s modeling work, we have found that both delivery to brand standards and customer..