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Market Force Blog

Welcome to the Market Force Customer Experience Management blog.

I Went Shopping: My Customer Experience

I went shopping this weekend, visiting all types of stores, both brick and mortar and online. My in-store customer experience was all over the place — from a home improvement..

On Metrics: Brand Recommendation or Satisfaction with the Experience?

I was recently in a new client’s office discussing the merits of using Net Promoter Score (NPS) or Top Box Overall Satisfaction (OSAT) as the key customer experience metric. That..

3 Strategies to Make Loyalty Your Currency

You've painstakingly crafted your brand, your organization lives and breathes its values, and customers are responding to its message. During these uncertain times protecting that..

3 Benefits Of Mystery Shopping From A Marketer’s Perspective

Mystery shopping is done by trained professionals. When you hire a reputable mystery shopping organization, they have high standards in recruiting and educating their mystery..

What does Monty Python have to do with Employee Wellness?

A pulse of Employee Wellness should be part of an ongoing cycle of understanding your Employee’s experience and journey within your organization. There is an opportunity to put..

3 Questions With Ryan Stewart: Chat In The Contact Center

"As contact centers push to shrink cost and increase efficiency in light of increased consumer demands, live chat is seeing a resurgence as a go-to customer support channel."

How An Optimized Service Profit Chain Can Increase Performance

The Service-Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties. Simply, brands that invest in their people see..

The Importance of Monitoring Online Reviews for CX

Experiences no longer happen in vacuums, which means what happens to one customer can easily be shared with the masses.

3 Ways To Use Cameras And Beacons To Audit Customer Experience

The plethora of data can be overwhelming. How can you find the ROI in your camera, beacon, and customer experience data assets? Try these three tips to get started.