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Market Force Blog: Customer Experience

Improve Customer Experience With Feedback

Customer feedback is a powerful tool that can help us understand what our customers need and want. By listening to their thoughts and opinions, we can make improvements that will..

The Future of Customer Experience: Top Emerging Trends from 2024

The customer experience (CX) landscape is continuously transforming – driven by rapid advancements in technology, evolving consumer preferences, and the insatiable need for..

The Evolution of Customer Experience and the Rise of Data-Driven Insights

This week I am celebrating 15 years with Market Force, and it has been a remarkable journey, especially through the highs and lows of the business world. Reflecting on this..

Why Doing Nothing Costs A Lot: Customer Retention in a Volatile Market

Today, pressures come from a variety of places: inflation, pandemic aftershocks, labor costs, energy prices, supply chain disruption, political discord, etc. Combine this with the..

The Real Cost of Inaccuracy for Quick Serve Restaurants

Quick Serve Restaurant (QSR) brands are all familiar with the frustration associated with inaccurate orders. As consumers, we have all experienced and understand how annoying it..

4 Post Pandemic QSR Consumer Trends That Will Outlast COVID-19

What can we expect from the QSR industry in 2021? The COVID-19 pandemic has radically transformed the world as we know it. Our 2021 QSR Competitive Benchmark study outlines four..

Why Most In Store Promotions Fail to Have an Impact on Sales

"One of the reasons promotions are so hard to get right is that most brands simply have no idea how they’re being executed at the store level."

Scale Is The Name Of The Game, But Mind Your Brand Standards

"The strongest brands provide the same experience regardless of where the restaurant is located; and in order to accomplish this, it is imperative that each location in the system..

The Key To Customer Experience Success Is Innovation

"Customer experience innovation is not something you can do once and forget about. It's an ongoing process. Successful companies understand the need to change and innovate in..