Market Force Blog: Customer Experience (2)

4 Post Pandemic QSR Consumer Trends That Will Outlast COVID-19

What can we expect from the QSR industry in 2021? The COVID-19 pandemic has radically transformed the world as we know it. Our 2021 QSR Competitive Benchmark study outlines four..

Why Most In Store Promotions Fail to Have an Impact on Sales

"One of the reasons promotions are so hard to get right is that most brands simply have no idea how they’re being executed at the store level."

Scale Is The Name Of The Game, But Mind Your Brand Standards

"The strongest brands provide the same experience regardless of where the restaurant is located; and in order to accomplish this, it is imperative that each location in the system..

The Key To Customer Experience Success Is Innovation

"Customer experience innovation is not something you can do once and forget about. It's an ongoing process. Successful companies understand the need to change and innovate in..

How to Conduct Merchandising Audits That Drive Sales

"A retail audit strategy is a must for any company, but by implementing these best practices you’ll be able to reach new levels of success."

Focus Sales Associates’ Attention And Increase Conversion Rates

"A clean, well-merchandised store is important, but if you want to drive brand loyalty and same-store sales, your associates need to do more than clean and stock—they need to..

The Role of Merchandising in The Customer Experience

"Consistent merchandising is more important than ever, as it's essential for brands to create compelling customer experiences and stay competitive in a changing landscape."

Blended Index: How to Create a CX Single Metric

No single measurement tells the whole story—and that’s particularly true of multi-location businesses.

The Surprising Top 5 Reasons For Choosing Where We Buy Gas

According to our research, price is often the top factor behind where consumers buy gas, but there are other opportunities for brands to influence that choice beyond the price..