"A clean, well-merchandised store is important, but if you want to drive brand loyalty and same-store sales, your associates need to do more than clean and stock—they need to..
"Consistent merchandising is more important than ever, as it's essential for brands to create compelling customer experiences and stay competitive in a changing landscape."
According to our research, price is often the top factor behind where consumers buy gas, but there are other opportunities for brands to influence that choice beyond the price..
Companies create customer experience strategies in boardrooms, but putting them into practice is a different story. Customer experience, especially the online and on-site..
LTOs are intended to spike customer counts and create new brand perceptions for current customers as well as new trial customers, but are they effectively being executed?
The COVID-19 pandemic has revamped how people are using their smartphones. With an increase in app usage, how can multi-location brands use apps to collect customer experience..
Financial metrics are an obvious metric—but tend to be in the rearview mirror. In Market Force’s modeling work, we have found that both delivery to brand standards and customer..
