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Market Force Blog: Customer Experience (3)

Is it Time To Re-Evaluate Strategy?

When was the last time you took a walk in your customer’s shoes and experienced your brand from their perspective? Having a clear understanding of their priorities and how those..

I Went Shopping: My Customer Experience

I went shopping this weekend, visiting all types of stores, both brick and mortar and online. My in-store customer experience was all over the place — from a home improvement..

On Metrics: Brand Recommendation or Satisfaction with the Experience?

I was recently in a new client’s office discussing the merits of using Net Promoter Score (NPS) or Top Box Overall Satisfaction (OSAT) as the key customer experience metric. That..

The Importance of Monitoring Online Reviews for CX

Experiences no longer happen in vacuums, which means what happens to one customer can easily be shared with the masses.

3 Ways To Use Cameras And Beacons To Audit Customer Experience

The plethora of data can be overwhelming. How can you find the ROI in your camera, beacon, and customer experience data assets? Try these three tips to get started.

Effectively Manage Social Media Reviews And Improve Results

We can all agree that social media reviews need to be handled, so how do you best go about it? Here are some best practices that can help guide the way.

Our Wireless Carriers: What We Love And Hate

So what kind of customer experience do the wireless carriers provide—and what do we love and hate about them?

Are Apparel Retailers Delivering An Experience That Inspires Loyalty?

This week Market Force will release its fashion retail industry research. Consumers have given us their opinions about their most recent experiences at the brands they visited