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Market Force Blog: NPS

Improve Customer Experience With Feedback

Customer feedback is a powerful tool that can help us understand what our customers need and want. By listening to their thoughts and opinions, we can make improvements that will..

On Metrics: Brand Recommendation or Satisfaction with the Experience?

I was recently in a new client’s office discussing the merits of using Net Promoter Score (NPS) or Top Box Overall Satisfaction (OSAT) as the key customer experience metric. That..