Customers have come to rely on digital shopping for convenience, variety, and competitive pricing. As a result, most businesses have adapted by expanding their digital presence to meet the demands of this rapidly growing market. With this shift, the website and app/mobile experience is more critical than ever.
A poor digital experience can alienate customers resulting in frustration and lost sales. If your target audience can’t easily find what they need, make a purchase, and get on with their day they will quickly turn to the competition. To protect your reputation and maximize sales you need consistent measures to ensure your digital customer journey is on point.
Digital Mystery Shopping from Market Force analyzes everything from the design of the app/or website, usability, forms, features, checkout, delivery, post-purchase experience, and returns. Through this service, Market Force provides timely and actionable insights to identify your top digital priorities.
