Digital Mystery Shopping
Customers have come to rely on digital shopping for convenience, variety, and competitive pricing. As a result, most businesses have adapted by expanding their digital presence to meet the demands of this rapidly growing market. With this shift, the website and app/mobile experience is more critical than ever.
Market Force services help brands analyze the digital experience from search to sale and beyond!
A poor digital experience can alienate customers resulting in frustration and lost sales. If your target audience can’t easily find what they need, make a purchase, and get on with their day they will quickly turn to the competition. To protect your reputation and maximize sales you need consistent measures to ensure your digital customer journey is on point.
A Digital Mystery Shopping solution from Market Force analyzes everything from the design of the app/or website, usability, forms, features, checkout, delivery, post-purchase experience, and returns. Through this service, Market Force provides timely and actionable insights to identify your top digital priorities.
Website Mystery Shops
• shopping experience
• product ordering
• checkout
• order confirmations
• finding information
• customer follow-up
• product search
• user experience
• chat interactions
• email inquiry
• form submission
• call center interactions
• delivery experience
• parcel return
• in-store returns
App/Mobile Mystery Shops
• ease of use
• overall design
• functionality
• purchase experience
• support options
• customer journey
• pick-up
• ship to store
• ship to home
• third party delivery
• social connections
• chat function
• loyalty and points
• missing features
• transparency
Benefits of Digital Mystery Shopping
Optimize digital journey
Prioritize improvements
Increase conversion
React quickly
Identify pain points
Engage customers
Is your digital experience optimized for sales?
Download our free self-assessment tool below.